Terms of Service

    Welcome to DIYFi. By accessing or using our website, you agree to these Terms of Service.

    Educational Purpose

    DIYFi provides educational content about personal finance and investing. All information, guidance, and resources on this website are for educational and informational purposes only.

    Not Financial Advice

    The content on DIYFi does not constitute financial advice, investment advice, tax advice, or any other professional advice. We do not know your specific financial situation, goals, or needs. Before making any financial decisions, we strongly encourage you to consult with qualified professionals such as financial advisors, accountants, or attorneys.

    User Responsibility

    You are solely responsible for any financial or investment decisions you make based on information from DIYFi. We do not guarantee any particular results from following our educational content. Investing involves risk, including the potential loss of principal.

    Intellectual Property

    All content on DIYFi, including text, graphics, logos, and educational materials, is the property of DIYFi and is protected by copyright laws. You may use our content for personal, non-commercial purposes only. Republishing, redistributing, or using our content for commercial purposes without our explicit permission is prohibited.

    Accuracy of Information

    While we strive to provide accurate and up-to-date information, we make no representations or warranties about the completeness, reliability, or accuracy of the content on DIYFi. Financial regulations, investment options, and best practices can change over time. It is your responsibility to verify any information before relying on it.

    Third-Party Links

    DIYFi may contain links to third-party websites. These links are provided for your convenience and do not signify our endorsement of these websites or their content. We have no control over the nature, content, and availability of those sites and are not responsible for their practices.

    Limitation of Liability

    To the maximum extent permitted by law, DIYFi and its creators shall not be liable for any direct, indirect, incidental, consequential, or special damages arising out of or in connection with your use of our website or the information it contains.

    Advisory Services (DIYFi Advisors LLC)

    Separately from the educational content above, DIYFi Advisors LLC, a registered investment adviser, offers fee-only financial planning services (fixed-fee packages, hourly consulting, and custom engagements; see services). These services are governed by a written client agreement, which controls if it conflicts with this section. Reading this website does not create an advisory relationship.

    • Scope. Services are limited to the scope in your client agreement. Unless stated otherwise, we do not monitor your finances on an ongoing basis, update advice after services are completed, make investment decisions on your behalf, or take custody of your assets.
    • Fiduciary duty. We act as a fiduciary, with a duty of care, loyalty, honesty, and good faith. We are not attorneys, accountants, or insurance agents, and our services are not legal, accounting, or insurance implementation services.
    • Your responsibilities. You agree to provide accurate and complete information, tell us promptly about material changes, participate in implementation sessions, and implement recommendations at your own discretion. You retain sole responsibility for all investment decisions.
    • Fees and payment. Fees are as specified in your client agreement. Hourly services are billed in half-hour increments. A portion of the fee is due at signing, with the balance due on completion of the final implementation session.
    • Term and termination. The agreement continues until services are completed, but not longer than 120 days from signing unless extended in writing. You may terminate at any time with written notice and owe fees earned to that date. We may terminate with written notice and will refund any unearned fees paid in advance.
    • Risk. All investments involve risk, including loss of principal. Past performance does not guarantee future results, and we cannot guarantee any financial outcome.
    • Confidentiality. Information exchanged between you and us is confidential except as agreed in writing or required by law. See our Privacy Policy.
    • Disputes and governing law. Claims arising from the advisory agreement are first addressed through mediation, then binding arbitration under American Arbitration Association rules. The agreement is governed by Illinois law, without regard to conflict-of-law principles.

    DIYFi Advisors LLC, 1950 North Campbell Ave 423S, Chicago, IL 60647. Email: rutvik@diyfiadvisors.com. Form ADV and Form CRS are available in our advisory disclosures.

    Modifications

    We reserve the right to modify these Terms of Service at any time without prior notice. Your continued use of DIYFi after changes to these terms constitutes your acceptance of the revised terms.

    Last Updated: September 18, 2026

    By using DIYFi, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service.